A couple of months ago my son, who is six years old, performed a solo routine at his school talent competition. I couldn’t attend but my wife filmed it on her mobile phone so I could watch it later. She also put it on Facebook for friends and relatives to see. Unfortunately, we hadn’t given any thought to the privacy settings and it was ‘shared’ amongst people we didn’t know. When we became aware of this we quickly changed the permissions and forgot all about it.

However, one morning, a few days later, we received a text from a friend telling us that the video was ‘trending’ on Buzzfeed and, as we hastily conducted some Google searches, it became apparent that we had a problem. There were bizarre stories about it on sites such as Huffington Post and Mail Online and these were being replicated around the world. Additionally, the…